Ethical labour practices are strictly followed by our company.
By treating our employees and contractors fairly and ethically, we can demonstrate our social responsibility.
Integrity and honesty form an important part of our work ethics when dealing with end-users and suppliers.
Direct line seeks to create a strong and effective Corporate Social Responsibility (CSR)
program that aims to work with international goals.
We aim to promote and preserve Oman’s rich culture and unique heritage that has the potential to enhance the tourism experience in Oman and develop and empower the local communities of Oman.
Direct line CSR activities are working to embrace social, economic and environmental issues within various community groups.
Our primary focus of corporate social responsibility is the environment.
Businesses, regardless of size, have carbon footprints. Any steps we can take to reduce those footprints are considered good for both the company and society.
The key CSR strategic focuses for Direct line are:
Beautification of Oman with its communities
Community-driven heritage sites restoration.
Supporting cultural events for underprivileged children.
Clean up of Oman’s nature destinations
Empowerment of persons with disabilities
Development of rural waste management systems
Supporting local environmental programs
Supporting and participating of local charity event
The company operates according to the Omani labor laws and the vision of the chairman of the board of directors to empower the Omani workforce and expertise by providing training and career qualification opportunities to Omani cadres and integrating them into the labor market.